![]() ![]() Not only is it important to maintain existing connections with peers and establish new professional networks, but there is a status and recognition element. The value of networking here should not be underestimated. In some instances, attendance may be a mandatory expectation to achieve the Continuing Professional Development (CPD) points required within their career development and as part of their organisational memberships. Although pharmaceutical sponsors fund platforms for discussion and generate much of the newly available data, congresses are, at their best, expansive environments that offer numerous channels for networking, scientific education and discussion, many free from the biases of sponsor influence.Ĭongresses represent important opportunities for HCP development in terms of both expanding their professional networks and accessing scientific updates. When we interviewed HCPs about this topic, they confidently replied that access to new data, peer- to-peer scientific discussion and networking are very much their focus. HCPs seek peer networking and the latest dataĪs HCPs register for a congress pass, pharmaceutical companies invest in planning increasingly complex and costly strategies to anticipate and engage their interests. ![]() The vast financial investment in this sphere by pharmaceutical sponsors often sets their HCP engagement strategies in competition with the intentions of attending delegates, a balance that the congresses’ scientific committees must maintain. It is reasonable to assert that scientific exchange was the foundation of early congresses, and it remains so, albeit in more statistical forms however, while exhibitor presence is historically critical, the influence of pharmaceutical companies is far more prominent today. According to the British Medical Journal, international medical congresses date back to 1867. Congresses play an important role in healthcare professional (HCP) development whether it’s virtual or in person, their attendance may have wide-reaching benefits.Ĭongresses are a bedrock for HCPs across the globe to engage with science, pharmaceutical companies and one another, and are therefore pivotal to their professional development.
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